Los Angeles gets the first Giant LED Screens.

Giant LED Screens on the two residential towers on the corner of Figueroa and 12th: this is the new attraction in LA.

This marks the introduction of the LED display “spectacular” market in the city, with the screens covering an eight-storey parking garage. What’s even more unusual is the convex and concave design of the screens, which has been created to mirror the building’s architecture.

In total, the bespoke LED displays cover 18,000 sq ft and boast more than 17 million pixels. When the screens went live, they showcased a Nike advert featuring Serena Williams.

However, the aim is to do more than simply provide a new advertising platform. The designers want the screens to “create visual excitement and energise downtown LA’s South Park District”.

SNA Displays is the company behind the installation, and its director of systems Stewart Ives explained that the screens will showcase content 20 hours a day.

He described the displays as “high profile” adding that “they just have to work”, and because of their location will be seen by thousands of people each day.

It’s hoped that plenty of people will see and engage with the content being shared on these giant screens, as they’re located opposite the L.A. Live and Staples Center. This neighbourhood attracts around six million visitors each year.

This is far from the only place where curved screens are being utilised. One casino in the Philippines recently introduced a curved, double-sided LED screen to an area known as the Solaire Stadium.

Set within the Solaire Resort and Casino, it’s at the heart of a new electronic betting facility where players can see the results of three games being played pop up on this big screen.

Bespoke LED displays could be coming to a cinema near you, now that cinema screens could be replaced with LED screens.

The first commercial cinema installed a giant projector-less screen made up of LED panels a year ago, and now more and more cinemas are getting in on the act. This means that cinema screens of the future could be made up of one giant LED screen.

A total of 30 screens are expected in to be installed in cinemas across Europe by the end of 2018. Most of the existing large LED cinema screens are currently in Asia.

“LED screens could potentially redefine our conception of the theatrical experience,” says Guillaume Branders, senior industry relations manager at European cinema operators federation the International Union of Cinemas (UNIC).

Industry giant Samsung has sat up and taken notice of the change, noting that it is disruptive to the market and describing the current large LED screens as a ‘trial’ of the new technology.

They are aiming to get 20,000 installations in place by 2020, which represents 10 per cent of the global cinema market, which would be a massive undertaking.

They have a number of models which they are pushing three main models and don’t yet have a super large screen option for big screen cinemas.

These include: 2.7m-wide by 5m-high model with a 2K HD resolution for post-production (DCI certification is expected shortly),

5.6m-by-10.3m DCI-certified version with 4K resolution,

7.3m-by-13.4m screen due by the end of this year.